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Tag: Prasar Bharati digital transformation 2026

HomePrasar Bharati digital transformation 2026

A Poet at the Helm: What Prasoon Joshi’s Appointment as Prasar Bharati Chairman Must Mean for Public Broadcasting

The Broadcaster That Lost Its Audience and Found a Poet There is a specific kind of institutional crisis that is harder to quantify than financial loss but far more existential: the loss of audience trust. Doordarshan, India’s national television broadcaster, was once the country’s only screen. It shaped the cultural imagination of three generations. It …